For various reasons I took inventory and decided I need a little more cable for our three iPads, two iPhones, two cars, motorcycle, etc.
So I went to Staples and picked up a 2 m cable for $35. While was standing in the checkout line, I saw an unknown brand of cloth covered cable for $10 for 10 feet. So I bough two!
Part of the reason I need cables is because one of the Apple cables was showing wear. So as long as these perform okay, maybe they will last even longer than OEM
P.S., Heck, I bought four! But two of them are failing: If you kink the Lightning plug-end of the cable you can connect or disconnect your gadget during charging. Not such a bargain after all.
From MacBook Pro